November 22nd, 2021 | Selling

Your Quick Guide to Real Estate Marketing

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It’s no secret that Toronto homes are hot commodities. We’ve all heard stories about rising sale prices and local bidding wars, and they leave many people with the impression that selling a home successfully is easy. Unfortunately, it’s not. The truth is, to attract as many buyers as possible (and get the best potential price) you need strategic marketing.

By taking the right steps to beautify your home and maximize its exposure, we can help you secure a fantastic outcome. Here’s what you should know about marketing your home…

Why marketing matters 

Every home could use a bit of love—and a customized marketing plan. Why? Simply put, a property that stands out from the crowd and receives maximum market exposure is bound to receive more buyer interest, showing opportunities, and (hopefully) high-quality offers.

Of course, not just any marketing will do. That’s why an experienced real estate team will focus on creating a plan that’s both comprehensive and strategic. Here are a few things we focus on when we’re putting your home on the market.


Interested in learning more about our marketing services? You can find out what we do to help sellers here.


Staging makes a difference 

Whether or not you’ve sold a home before, you’ve probably heard of staging. One of the biggest misconceptions is that it’s all about applying the latest design trends to a property to make it more stylish. In reality, it’s about helping buyers envision your home as their own.

How do we do that? It starts with a thorough cleaning and decluttering. No matter how often you clean, bringing in professionals can help ensure that your home is truly pristine. From there, a skilled stager will use elements like paint and decor to create an aesthetic that’s sophisticated and homey, yet neutral enough to attract a wide range of buyers. It’s a tall order, but our stagers are well equipped for the job!

This can’t be stressed enough: if we suggest staging your home, it’s not because there’s something wrong with it. We just want to ensure that it has every opportunity to shine. Honestly, the results speak for themselves. In fact, staged homes sell for an average of 17 per cent more money than those that are unstaged!

Curious about our staging transformations? Here are a few of our recent projects:

Photography is key 

Do you believe a picture is worth a thousand words? In our experience, the saying is true—at least when it comes to real estate. Most buyers start the home hunt online, and they tend to be drawn to beautiful photographs. 

Here’s something you should know: no matter how good you are with an iPhone, taking compelling real estate photos is a special skill. Working with a professional who knows how to use angles, perspective, and the right equipment will help ensure that your home looks its best.

The value of digital 

If you’re like us, you probably often find yourself on Instagram and Facebook—and see countless advertisements every day while browsing the web. Given the amount of time we all spend in online spaces, it makes sense for us to focus much of our marketing attention on them.

From a solid social media strategy to HD videos, 3D tours, and even a dedicated URL where we showcase your home, every step we take in the digital realm is designed for maximum exposure. 


When it comes to selling a home, marketing is just one piece of the puzzle. Luckily, we can walk you through the process before you get started.


Creating the right mix 

Of course, sometimes tried-and-true strategies are just as helpful as those that are innovative. That’s why our marketing efforts extend beyond digital. We know buyers who are more likely to sit down and read a gorgeous, magazine-quality brochure than read about a home online. We want to reach those potential purchasers, too!

The bottom line is, no matter your situation, a skilled professional with a strong track record will find the right combination of marketing materials and strategies. Our team typically opts for a customized mix of digital and traditional options. It’s all about spreading the word as far as possible. 

There’s no denying that we’re proud of the marketing strategies we offer. That said, we believe you should be confident in the service you receive, no matter who you work with! With that in mind, don’t hesitate to ask any team you’re considering about their marketing. Requesting some sample materials will also give you an idea of what they can provide.

Have questions about selling? We’d be happy to answer them. Reach out to start a conversation with our team!